Don't write of BMW becuase of one bad dealer.
I bought my FIRST BMW 18 months ago, after a string of Jap and British bikes and my dealer has been second to none.
The sales experience was great, felt like a valued customer as soon as I entered the showroom, and they have since been efficient and very friendly, no problems with servicing and the few guarantee problems have been sorted without fuss.
When I wanted a satnav and visited the showroom prepared to spend £1000 on a BMW Navigator, I was shown the system and it was explained that I could get a better system, a lot cheaper, by buying Garmin. That sort of honesty gives you confidence.
They have occasional rideouts, free barbeques at the dealers, drinks at Christmas and my wife and I joined staff and other customers for a great night out at a local restaurant. Our normal stop-off on a weekend ride is the dealer's coffee bar where we can get decent espresso, a sandwich and a chat.
My GS is great but I must admit to a few quality niggles, no worse than any Jap bike but when I have commented that, for example, I did not expect the disc bolts to rust the response has been `book it in, we'll change them under guarantee'. When the top box came adrift and was damaged I expected `couldn't have fitted properly' but no, they did not ask, just changed the box and all the fittings on the bike for free.
The dealer is South London Motorcycles but I have found BMW service good overall. In Germany my bike had a brake problem so I phone the UK help telephone number at 11:30 PM expecting an `opening hours' message. The phone was answered straight away and arrangements were made to get the bike fixed the next day. I was back on the road by 10:00.
A phone call to the helpline at my home, when I had a small problem with alarm resulted in a BMW Rescue car outside my house in less than 15 minutes. It could not be fixed at home but it only took another 30 minutes for a truck to take it to the dealers to fix it. Then it was brought back to my house.
The bike is great, the dealer is great and the rescue serive is great. I doubt if I will be looking elsewhere.