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I saw this on another brand specific forum and thought I'd bring it over here for discussion. It looks like Harley is going in an entirely new direction with their new ads targeting the younger generation. I think its what they need to do and smart advertising on their part. Their new video's are definitely different from anything they've done before.
LINK: Seen The New TV Spots For Harley-Davidson? - Ride CT & Ride New England
I don't agree with this part of the article though, I really don't see it this way at all.
How’s that for risky? At least initially, the campaign makes it appear that Harley-Davidson’s past and its iconic status don’t exist. It’s almost as if the company’s saying, “Thanks, baby boomers, you’ve bought into our marketing and given us your cash for years, now piss off.”
I think they're just doing what they have to do to survive. If your not willing to change with the ever changing marketplace, then you will not be in the marketplace very long.
LINK: Seen The New TV Spots For Harley-Davidson? - Ride CT & Ride New England
I don't agree with this part of the article though, I really don't see it this way at all.
How’s that for risky? At least initially, the campaign makes it appear that Harley-Davidson’s past and its iconic status don’t exist. It’s almost as if the company’s saying, “Thanks, baby boomers, you’ve bought into our marketing and given us your cash for years, now piss off.”
I think they're just doing what they have to do to survive. If your not willing to change with the ever changing marketplace, then you will not be in the marketplace very long.