I'm planning a trip to europe and the local bike shop claims I should buy my gear in the US because it's more expensive in Europe. I can't tell if they're telling the truth or just trying to sell me jackets. Given what a fuss people make about Italian leather, I'd have thought gear is cheaper in Italy than Pennsylvania. I'm also not keen on hauling more luggage through customs. How much have you all paid? Has anybody bought gear on both sides of the Atlantic?