Harley Davidson will offer cheaper, lighter, and smaller motorcycles - Motorcycle Forum
Motorcycle Forum

Go Back   Motorcycle Forum > Motorcycleforum.com > Frontpage Articles



Reply
 
Thread Tools
Old 12-15-2011, 06:14 AM   #1
Dodsfall
Administrator
 
Dodsfall's Avatar

Join Date: May 2008
Location: Illinois, USA
Posts: 18,864
Dodsfall is just really nice
Default Harley Davidson will offer cheaper, lighter, and smaller motorcycles

Matt Levatich, Harley Davidson's chief operating officer, said the company will offer bikes that are more physically and financially accessible at the Reuters Global Manufacturing and Transportation Summit this week. Increasing market share in emerging markets seems to be the goal.

"In the past, our market was predominantly core customers in the United States," Levatich said. "We see an opportunity, not to make (scooter-sized) bikes by any stretch, but to make Harley-Davidsons that are physically and financially accessible for emerging markets, for international markets, for the United States for that matter."

No plans are being made for manufacture outside of the US, although "complete-knock-down" assembly plants are being used in India and Brazil to get around tariff regulations in those countries. Harley Davidson has had issues with international partnerships in the past, specifically an Italian distributor who didn't promote the larger bikes as the company wished. Harley Davidson has so far resisted partnering with Chinese companies for the manufacture of motorcycles for sale in Asia.

"We feel we were aided in waiting a little bit and not getting in early with a JV partner that had a different idea of what the Harley brand could be or should be," Levatich said. "Part of the decision to go in on our own was because of the cleanup work we've had to do, a lot of the cleanup work was where we were buying out distributors and resetting the market."

The less expensive motorcycles are planned to be marketed in the US as well as emerging markets worldwide. Currently, Harley Davidson's exports amount to about 35% of it's sales, up from 25% just a few years ago. The motor company plans to have 40% of it's sales as exports by 2014.


[The Kneeslider | Reuters]
__________________
2008 XL1200R

To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.
Dodsfall is offline   Reply With Quote

Advertisement [Remove Advertisement]
Old 12-15-2011, 08:32 AM   #2
JasonSK
Senior Member
 
JasonSK's Avatar

Join Date: Jul 2010
Location: East of Cincinnati, Ohio
Posts: 393
JasonSK is on a distinguished road
Default

Can't wait to see what they have to offer in these new bikes.
JasonSK is offline   Reply With Quote
Old 12-15-2011, 09:15 AM   #3
Neognosis
Master At Arms

Join Date: Nov 2011
Location: Rochester, NY
Posts: 117
Neognosis is on a distinguished road
Default

hmm.... This could be a good idea, especially if they made the branding slightly different to keep the imagined prestige of owning a "real" HD.

Like call the smaller group of bikes something like Harley Davidson Performance Series or something like that.
Neognosis is offline   Reply With Quote
Old 12-15-2011, 09:54 AM   #4
Badlands-4-2
Super Moderator
 
Badlands-4-2's Avatar

Join Date: Oct 2008
Location: The Badlands of North Dakota
Posts: 10,382
Badlands-4-2 has a spectacular aura about
Default

Even the 883 is considered a big bike in many parts of the world. This put HD bikes out of ereach for a huge part of the international market. It will be interesting to see what they come up with.
Badlands-4-2 is offline   Reply With Quote
Old 12-15-2011, 10:02 AM   #5
zmago
Senior Member
 
zmago's Avatar

Join Date: Sep 2011
Location: Slovenia
Posts: 781
zmago is on a distinguished road
Default

If they can make a 400 lb, 180 hp bike with a 100 cu. in., 45 degree pushrod V-twin with all-American parts and sell it for under $3000, they'll have a big hit on their hands.
zmago is offline   Reply With Quote
Old 12-15-2011, 06:41 PM   #6
BP03
Verified

Join Date: Dec 2011
Posts: 15
BP03 is on a distinguished road
Default

only took em what...20 years ? =P

This could mean big things for the 1200 Sportsters and the V-Rod
BP03 is offline   Reply With Quote
Old 12-15-2011, 10:14 PM   #7
ClassicVW
Master At Arms
 
ClassicVW's Avatar

Join Date: Nov 2011
Location: New Jersey USA
Posts: 152
ClassicVW is on a distinguished road
Default

They also realize that their customer base is rapidly aging. Smaller, lighter, and cheaper bikes not only gets them into emerging markets, but may get them a younger buyer in the U.S.A.

They will definitely have to be called something different, or they will dilute the brand name.
ClassicVW is offline   Reply With Quote
Old 12-16-2011, 07:47 AM   #8
sirgilbert357
Rough Writer

Join Date: Sep 2008
Location: Dallas
Posts: 1,827
sirgilbert357 will become famous soon enough
Default

Quote:
Originally Posted by zmago View Post
If they can make a 400 lb, 180 hp bike with a 100 cu. in., 45 degree pushrod V-twin with all-American parts and sell it for under $3000, they'll have a big hit on their hands.
Thats a joke right? The criteria are ALMOST possible, except for that one little problem with the price...Even the Japanese aren't pricing their bikes that low...
__________________
My key to happiness says "Kawasaki" on it.
sirgilbert357 is offline   Reply With Quote
Old 12-16-2011, 09:15 AM   #9
Badlands-4-2
Super Moderator
 
Badlands-4-2's Avatar

Join Date: Oct 2008
Location: The Badlands of North Dakota
Posts: 10,382
Badlands-4-2 has a spectacular aura about
Default

Quote:
Originally Posted by zmago View Post
If they can make a 400 lb, 180 hp bike with a 100 cu. in., 45 degree pushrod V-twin with all-American parts and sell it for under $3000, they'll have a big hit on their hands.
Any manufacturer that hit those specs with a bike could sell them as fast as they could produce them. Harley needs to come up with a replacement for the Buell Blast, except that this one needs to be made overseas for the overseas markets. Many places overseas, motorcycles are primary transportation but American made bikes are crazy expensive because of tarifs and import taxes. The bike has to be made overseas to avoid the extra costs and be price competitive.
Badlands-4-2 is offline   Reply With Quote
Old 12-16-2011, 09:30 AM   #10
zmago
Senior Member
 
zmago's Avatar

Join Date: Sep 2011
Location: Slovenia
Posts: 781
zmago is on a distinguished road
Default

I forgot, it has to be air-cooled.
zmago is offline   Reply With Quote
Old 12-16-2011, 10:14 AM   #11
ReconLdr
Master of Rex Kwon Do
 
ReconLdr's Avatar

Join Date: Jul 2011
Location: Allentown Pa
Posts: 1,057
ReconLdr is on a distinguished road
Default

Quote:
Originally Posted by Dodsfall View Post
Matt Levatich, Harley Davidson's chief operating officer, said the company will offer bikes that are more physically and financially accessible at the Reuters Global Manufacturing and Transportation Summit this week. Increasing market share in emerging markets seems to be the goal.

"In the past, our market was predominantly core customers in the United States," Levatich said. "We see an opportunity, not to make (scooter-sized) bikes by any stretch, but to make Harley-Davidsons that are physically and financially accessible for emerging markets, for international markets, for the United States for that matter."

No plans are being made for manufacture outside of the US, although "complete-knock-down" assembly plants are being used in India and Brazil to get around tariff regulations in those countries. Harley Davidson has had issues with international partnerships in the past, specifically an Italian distributor who didn't promote the larger bikes as the company wished. Harley Davidson has so far resisted partnering with Chinese companies for the manufacture of motorcycles for sale in Asia.

"We feel we were aided in waiting a little bit and not getting in early with a JV partner that had a different idea of what the Harley brand could be or should be," Levatich said. "Part of the decision to go in on our own was because of the cleanup work we've had to do, a lot of the cleanup work was where we were buying out distributors and resetting the market."

The less expensive motorcycles are planned to be marketed in the US as well as emerging markets worldwide. Currently, Harley Davidson's exports amount to about 35% of it's sales, up from 25% just a few years ago. The motor company plans to have 40% of it's sales as exports by 2014.


[The Kneeslider | Reuters]
I thought they tried this once before. [Buell]
__________________
"Political Correctness is tyranny with manners."
ReconLdr is offline   Reply With Quote
Old 12-16-2011, 01:42 PM   #12
ClassicVW
Master At Arms
 
ClassicVW's Avatar

Join Date: Nov 2011
Location: New Jersey USA
Posts: 152
ClassicVW is on a distinguished road
Default

They did. They had a good start with it (Buell Blast) and then they screwed it up....
ClassicVW is offline   Reply With Quote
Old 12-16-2011, 02:20 PM   #13
KMWilliams
Super Moderator
 
KMWilliams's Avatar

Join Date: Jun 2010
Location: SE PA
Posts: 2,766
KMWilliams will become famous soon enough
Default

Quote:
Originally Posted by ReconLdr View Post
I thought they tried this once before. [Buell]

Go back 60 years.



__________________

To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.
KMWilliams is offline   Reply With Quote
Old 12-17-2011, 12:27 PM   #14
Badlands-4-2
Super Moderator
 
Badlands-4-2's Avatar

Join Date: Oct 2008
Location: The Badlands of North Dakota
Posts: 10,382
Badlands-4-2 has a spectacular aura about
Default

Found this picture of a proposed 750 bike I found on Motorcyclist magazines site. Could be interesting.
Badlands-4-2 is offline   Reply With Quote
Old 12-17-2011, 12:32 PM   #15
shubonker
i dont like taxis
 
shubonker's Avatar

Join Date: Sep 2010
Location: NYC
Posts: 380
shubonker will become famous soon enough
Default

^ I would buy that in a heartbeat for under $7k
shubonker is offline   Reply With Quote
Old 12-17-2011, 04:06 PM   #16
ReconLdr
Master of Rex Kwon Do
 
ReconLdr's Avatar

Join Date: Jul 2011
Location: Allentown Pa
Posts: 1,057
ReconLdr is on a distinguished road
Default

Quote:
Originally Posted by Badlands-4-2 View Post
Found this picture of a proposed 750 bike I found on Motorcyclist magazines site. Could be interesting.
If they're gonna do this^^^^, seems to me like they should've just kept Buell...
__________________
"Political Correctness is tyranny with manners."
ReconLdr is offline   Reply With Quote
Old 12-17-2011, 07:29 PM   #17
Badlands-4-2
Super Moderator
 
Badlands-4-2's Avatar

Join Date: Oct 2008
Location: The Badlands of North Dakota
Posts: 10,382
Badlands-4-2 has a spectacular aura about
Default

Quote:
Originally Posted by ReconLdr View Post
If they're gonna do this^^^^, seems to me like they should've just kept Buell...
Not that I disagree, but this bike will be made overseas for the foreign market. It may never actually make it here. Buell being American made would face the same tarifs and fees as the other Harley products in the foreign markets.
Badlands-4-2 is offline   Reply With Quote
Old 12-17-2011, 08:52 PM   #18
ReconLdr
Master of Rex Kwon Do
 
ReconLdr's Avatar

Join Date: Jul 2011
Location: Allentown Pa
Posts: 1,057
ReconLdr is on a distinguished road
Default

Quote:
Originally Posted by Badlands-4-2 View Post
Not that I disagree, but this bike will be made overseas for the foreign market. It may never actually make it here. Buell being American made would face the same tarifs and fees as the other Harley products in the foreign markets.
I forgot that detail....

I think the bike pictured would sell very well (if it were priced and performed competitively) in the US. I really like the way that bike looks.
__________________
"Political Correctness is tyranny with manners."
ReconLdr is offline   Reply With Quote
Old 12-17-2011, 09:05 PM   #19
Nitelord
Senior Member
 
Nitelord's Avatar

Join Date: Jun 2007
Location: Pottstown, PA
Posts: 1,670
Nitelord is on a distinguished road
Default

I like the look too. I too would be concerned about brand preservation.

John Deere freely admits, that the (homeowner) version that big box stores sells, has tarnished their brand name. That's a ton of extra marketing dollar, that could have been saved with a little forethought.

I hope they do it right.
__________________
2004 Honda Shadow Spirit 1100
To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.
Nitelord is offline   Reply With Quote
Old 12-18-2011, 10:57 AM   #20
ClassicVW
Master At Arms
 
ClassicVW's Avatar

Join Date: Nov 2011
Location: New Jersey USA
Posts: 152
ClassicVW is on a distinguished road
Default

I've worked for both Home Depot and Lowes. John Deere and all the other manufacturers know full well the risks and benefits beforehand and still rush full speed into the big box stores. It's a well known fact that the manufacturers cut corners and produce a cheaper product in order to meet the price point that these stores dictate to them beforehand. Shed no tears for John Deere or anyone else, I've seen the profit numbers they realized from those big box stores. They'd do it again in a heartbeat.
ClassicVW is offline   Reply With Quote
Old 12-18-2011, 11:00 AM   #21
Badlands-4-2
Super Moderator
 
Badlands-4-2's Avatar

Join Date: Oct 2008
Location: The Badlands of North Dakota
Posts: 10,382
Badlands-4-2 has a spectacular aura about
Default

Quote:
Originally Posted by Nitelord View Post
I like the look too. I too would be concerned about brand preservation.

John Deere freely admits, that the (homeowner) version that big box stores sells, has tarnished their brand name. That's a ton of extra marketing dollar, that could have been saved with a little forethought.

I hope they do it right.
Brand preservation was what they quoted when the closed Buell. I never did understand that since they were different brands. I do agree with you on this one though. Who knows though, if they only sell them overseas, it may be that starter/intro bike that they need to get people interested in the brand.
I was in Turkey this year and was wearing a Harley hat. I got into a nice conversation with a shop owner about bikes. Over there it seems like EVERYBODY has, or has had, a bike. He wanted to know how big the engine was on my bike. I told him it was 1600 cc's and he did not believe me. He said that they do not make bikes with motors that big. Luckily I had a picture of my bike on my phone. He said that a 500 cc bike there is a big bike.
Badlands-4-2 is offline   Reply With Quote
Old 12-21-2011, 07:55 AM   #22
sirgilbert357
Rough Writer

Join Date: Sep 2008
Location: Dallas
Posts: 1,827
sirgilbert357 will become famous soon enough
Default

Heh, I showed that concept bike pic to my wife and she said it was "cute" and recommended we get her one. LOL. Kinda looks like a reworked XR1200 with a smaller motor IMO, but I like the looks of it.
__________________
My key to happiness says "Kawasaki" on it.
sirgilbert357 is offline   Reply With Quote
Old 12-28-2011, 12:17 PM   #23
ScrumDown
Malevolent Savant
 
ScrumDown's Avatar

Join Date: Oct 2010
Location: Poquoson, VA
Posts: 2,094
ScrumDown will become famous soon enough
Default

So not to dilute the HD brand, what should the company call the bike company 'Davies'?
__________________
I would rather die living, than live dying.
ScrumDown is offline   Reply With Quote
Old 12-28-2011, 12:23 PM   #24
Neognosis
Master At Arms

Join Date: Nov 2011
Location: Rochester, NY
Posts: 117
Neognosis is on a distinguished road
Default

something like "HD Performance" and make them look like Nortons.
Neognosis is offline   Reply With Quote
Old 01-08-2012, 08:21 PM   #25
V8Thrasher
Shut up and Ride!
 
V8Thrasher's Avatar

Join Date: Mar 2011
Location: City of Angels
Posts: 852
V8Thrasher is on a distinguished road
Default

Light and powerful? Sounds good to me I can't wait to see what HD comes out with. The Triumph Street Triple R is 9k and arguably one of the best naked bikes out there. If HD can do something similar to that they'd have a huge hit on their hands, and I'd most likely buy one
__________________
'12 HD Night Rod
'12 Ninja ZX-10R
V8Thrasher is offline   Reply With Quote
Reply
Thread Tools


All times are GMT -4. The time now is 12:15 AM.

Powered by vBulletin® Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.


Powered by vBulletin® Version 3.8.7
Copyright ©2000 - 2014, vBulletin Solutions, Inc.