Buell secures financing to sell three new models

After Harley Davidson dropped the Buell brand in 2009, Eric Buell concentrated on building motorcycles in small production numbers for racing. Buell recently secured financing to bring his creations back into the public arena.

Eric Buell Racing is definitely a niche supplier of motorcycles. The current $40,000 1190RS is well outside the budget of most riders and only produced in small numbers.

Buell has gained financing and is working on a dealer network for three new street models priced under $20,000. GE Capital has provided the start-up cash for the Buell RX, SX, and AX models. These motorcycles will be a supersport model, a naked bike, and an adventure motorcycle.

Without the backing of Harley Davidson, production may be more difficult. The upside is that Buell can develop the motorcycles with less input from a large corporation.



Many of Buell's unique design ideas, such as the under-slung exhaust system have taken hold with other manufacturers. Other radical ideas such as the “inverted” front brake caliper and fuel in the frame design remain mostly relegated to Buell machines. Beyond the styling aspects, these innovations have practical uses such as keeping the weight lower to the ground and using fewer parts without losing performance.

The new line of Buell motorcycles is expected to be available for the 2014 model year.

[Motorcycle Daily]